What Is the MOVER Framework for Stakeholder Analysis
A Step-by-Step Approach to Stakeholder Engagement in ISO 45001 OH&S Systems
The MOVER Framework is a structured, iterative model for conducting stakeholder analysis within ISO 45001-compliant Occupational Health & Safety (OH&S) systems. It ensures that each phase of engagement is both intentional and informed by data, helping organisations meet stakeholder expectations while enhancing safety system performance.
The MOVER acronym stands for:
- M – Map: Who are the stakeholders?
- O – Observe: What are they like?
- V – Validate: What will they do?
- E – Evaluate: How have they responded?
- R – Repeat: How can we improve engagement?
The framework is flexible and tool-agnostic, allowing OH&S teams to apply a wide range of analysis tools—such as IPO and SWOT—to align stakeholder needs with operational safety performance.
1. Mapping Stakeholders
The Map phase identifies and classifies stakeholders based on their influence, interest, and relevance to OH&S performance. A useful tool here is IPO Analysis, which uses Inputs, Processes, and Outputs to identify upstream and downstream stakeholder groups.
2. Observing Stakeholders
In the Observe phase, organisations assess stakeholder behaviours, priorities, and influence. This stage validates assumptions about stakeholder expectations and risks, often using SWOT Analysis to identify strengths, weaknesses, opportunities, and threats in stakeholder engagement.
3. Validating Engagement Strategies
The Validate stage is about aligning engagement strategies with stakeholder needs and realities. It tests what has been learned in earlier stages and adjusts the approach as necessary. Validation may involve direct feedback, scenario testing, or role-based impact mapping.
4. Evaluating Stakeholder Impact
The Evaluate phase tracks how stakeholders are responding to engagement efforts and how well their needs are being met. It supports Clause 9.1 of ISO 45001 by providing metrics and feedback loops that feed into the management review and improvement cycle.
5. Repeating for Continuous Improvement
Finally, the Repeat stage ensures the entire process is revisited and refined. It reflects the iterative nature of OH&S systems and supports Clause 10 – Improvement in ISO 45001. Stakeholder dynamics evolve, and this phase ensures organisations adapt continuously.
Why Use the MOVER Framework?
- Ensures structured, evidence-based stakeholder analysis
- Strengthens ISO 45001 system planning and alignment
- Improves clarity on stakeholder risks and expectations
- Supports system maturity through continuous improvement
The MOVER Framework is used to guide stakeholder analysis and engagement in OH&S systems, ensuring each step—from identification to evaluation—is data-driven and strategically aligned with ISO 45001 requirements.
Yes. MOVER supports several ISO 45001 clauses—particularly Clause 4.2 (Needs and expectations of stakeholders) and Clause 6.1.1 (Risks and opportunities). It provides a practical framework to meet these requirements through systematic stakeholder engagement.
Common tools include IPO Analysis (for mapping), SWOT Analysis (for behavioural assessment), impact mapping, engagement surveys, and trend tracking dashboards. MOVER is tool-neutral and supports adaptation to different organisational needs.